« The side of Vegas you were never mean't to see. »
Nomi Malone is a young drifter who hitchhikes to Las Vegas hoping to make it as a showgirl. After being stranded with no money or spare clothing, Nomi meets Molly Abrams, a seamstress and costume designer who takes her in as a roommate. Molly invites Nomi backstage at Goddess, the Stardust Casino show where she works, to meet Cristal Connors, the diva-like star of the topless dance revue. When Nomi tells Cristal she dances at Cheetah's Topless Club, Cristal derisively tells her that what she does is akin to prostitution. This makes Nomi furious and sparks a rivalry.
When Nomi is too upset to go to work that night, Molly takes her dancing at The Crave Club, where James Smith works as a bouncer. James asks Nomi to dance with him, and when he criticizes her dancing, she kicks him in the groin. James falls into the crowd, starting a brawl on the dance floor with several male patrons. After Nomi is arrested for causing the melee, James bails her out of jail, but she still pays him little notice.
Shortly, Cristal and her boyfriend Zack Carey, the entertainment director at the Stardust, visit Cheetah's and request a lap dance from Nomi. Although the bisexual Cristal is attracted to Nomi, her request is also informed by her desire to humiliate Nomi by proving she is little more than a hooker. Nomi reluctantly performs the lap dance after Cristal offers to pay $500 for it within earshot of Nomi's boss, Al Torres, who pressures her to perform. After giving Zack an explicit nude lap dance which brings him to orgasm while Cristal watches, Nomi takes the money from Cristal, who gloats that she has made Nomi feel cheap.